Post #135239 by donhonyc on Wed, Jan 12, 2005 10:13 PM

Wow...I had no idea. I had never heard the station, but I have heard of the WHFSfest.

As mentioned in the article, this is a trend in the radio biz at the moment. Look for this switch to Latino format happening in other parts of the country. Latin stars are hot, and the Latino hip-hop also known as 'Reggaeton' is just about to break. Trust me. I did some press for a Reggaeton fest at Madison Square Garden a month or two ago, and the place was as packed as it could possibly be and the audience was absolutely going ape-sh*t over all the people who were performing that night. I'm pretty damn sure more stations in NYC will be following in these footsteps of switching to a Latino format (I would love to see the NYC altternative station K-Rock, bite the dust and go Spanish...gee wizz...where would I go to hear pre-pube arrogant jocks introduce Good Charlotte or New Found Glory?)

Radio...or at least radio marketed to white audiences...is struggling to keep or even find their audiences. Here in NYC the sole Oldies station WCBS-FM which has been in exisistence for over 30 years in that format, just hired Mickey Dolenz of The Monkees to do their morning show. A sort of ballsy, out-of-the-box move that has people either pleased, scratching their heads, or instantly forecasting doom. I have only heard little snippets of the show which premiered this past Monday. I am a huge Monkees fan from waaay back, when they were in their first phase of re-runs in the early 70s. I'm also a big Mickey fan, but I too have my doubts on whether he can actually pull this gig off. I wasn't too floored by what I heard on the radio. But god bless 'im. I hope they work the kinks out and it turns into a great show.

meanwhile...RIP WHFS.