Most bizarre music/commerical pairings? - Beyond Tiki

PJ purple jade Member New Orleans Joined: Feb 19, 2003 Posts: 1450	PJ purple jade Posted posted on Wed, Feb 23, 2005 10:22 AM On 2005-02-22 13:10, aquarj wrote: What is so disturbing about hearing music you like in a commercial for a mainstream product? Is it the use of lyrics out of context, giving them a different meaning? Or would it even be irritating for something instrumental, because of the whole corporate-marketing-is-bad thing? Using the lyrics of a popular song improperly out of context I think defeats the whole purpose. If the people listening can sing the rest of the verse and it doesn't quite convey a complimentary message, your product becomes comic relief. For instance if someone were to use "Turning Japanese" to sell film. the message I would get is "This film is for wankers". I've gotten over the idea of idols of my youth "selling out", although hearing Stiff Little Fingers "Gotta Get Away" for a Playstation game jarred me (until I found out that Jake Burns was scoring video games). I am reminded of Lazlo Hollyfeld..."I've come to realize that I have certain materialistic needs". Integrity don't always pay the monkey. But here's a question...why use "Sweet Home Alabama" for Kentucky Fried Chicken?

On 2005-02-22 13:10, aquarj wrote:
What is so disturbing about hearing music you like in a commercial for a mainstream product? Is it the use of lyrics out of context, giving them a different meaning? Or would it even be irritating for something instrumental, because of the whole corporate-marketing-is-bad thing?

Using the lyrics of a popular song improperly out of context I think defeats the whole purpose. If the people listening can sing the rest of the verse and it doesn't quite convey a complimentary message, your product becomes comic relief. For instance if someone were to use "Turning Japanese" to sell film. the message I would get is "This film is for wankers".
I've gotten over the idea of idols of my youth "selling out", although hearing Stiff Little Fingers "Gotta Get Away" for a Playstation game jarred me (until I found out that Jake Burns was scoring video games). I am reminded of Lazlo Hollyfeld..."I've come to realize that I have certain materialistic needs". Integrity don't always pay the monkey.

But here's a question...why use "Sweet Home Alabama" for Kentucky Fried Chicken?

Post #142758 by purple jade on Wed, Feb 23, 2005 10:22 AM