Post #149491 by fijifingers on Sun, Mar 27, 2005 9:01 AM

I think companies buying these adds ............do a disservice to their product ........and .........add companies creating them .........are more interested in highlighting there own commercial projects ...........by using well known songs .......(rock n roll or any other genre) ..........rather than using the tried and true "original" jingle to make a product meorable to the targeted audience.

If it isn't a familar tune .....or one directly touting the product .........I tend to remember the music rather than the product

For instance ..............the iPod commercial ...........where...........the urban kid walks past the wall of posters listening to his iPod. When he walks by the posters each one of them changes colors and starts to jam and dance ..........till he turns his iPod off .....turns and looks back and they stop dancing. You would hardly know what the product that they are trying to sell .............and ...........I didn't until I started seeing iPoda all over the place. I couldn't get the music out of my head though.

Then there was another television commercial out in the last year .....that advertised a cruise line in a dual spot on the cable stations (this was the only television advertisement I have ever seen this where after the first part of the add .........just before the show came back on ........there would be a short of the same music as in the first spot ........but ....with view of a cruise ship parked out in the ocean ...from the perspective of a beach comber on shore). The lyrics of the background music was to ...."shed their skin .......let the light shine in".

I only remembered the music from both the cruise line commercial and the iPod commercial .........and .........the unique advertising concept of the dual spot ........but I never could remember the products .......L.

Just my opinion.