Post #164511 by thejab on Wed, Jun 8, 2005 2:12 PM

I just found out today that the oldies station 1510 AM here in the Bay Area was just bought by a California media conglomerate. This station has been on less than a year but it's the best oldies station I've heard in years. They only play 50s and 60s music, way more than the top 100 most played oldies format of most oldies stations, and I've heard some tunes I've never heard before.

Soon they are going to replace it with a station for aging hippies that plays the likes of Bonnie Raitt, Eric Clapton, etc.

OK, why can't these media corporations get it? They are leaving out a huge demographic! They readily cater to people over 50 (classic rock and top-100 oldies), and people under 30 (rap, hip hop, urban contemporary, "alternative rock"), but not us folks.

Here's the forgotten demographic:

Age: 30-50. We like a wide range of music: exotica, classic lounge, punk, soul, garage, rockabilly, etc. We know our music history, so we don't want to hear the same songs all the time. We have money. Some of us have kids and they get exposed to a wider range of music through us then the radio exposes them to. My friend Ed's kids are in their early teens and they love stuff like old Bowie, Iggy, and others that they never would hear on the radio.