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Joined: Feb 15, 2003
Posts: 3006
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A quote from Jaspar Eyears on the state of drinkers tastebuds:
Jaspar Eyears runs Alchemist Management Services, the company responsible for making Che in London, Ghengis in Newcastle, Water in Brighton and the Nocturne bar in Bristol into some of the country's most desirable drinking destinations. His experience has taught him that youngsters reared on alcopops have turned into unsophisticated adult consumers where flavours are concerned. "There is now a whole generation of drinkers who have been drinking alcopops since they were 16. When they get into the real world at 18, their palettes don't like anything else." They do, however, know the value of, say, a matt-black bottle.
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