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Tiki Central / General Tiki / How are you promoting Tiki?

Post #233638 by caerthe on Tue, May 23, 2006 9:40 PM

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C

Your story is familiar.

I've been part of another organization and it's been my experience that most people won't go for something considered alternative unless they are the ones who seek it out. Being in the promotions biz for some time, I've discovered that people are easily scared by the most innocent of things. You could approach a couple on the street and offer them a solid gold brick and they'd walk away (well most would), because the act of approaching them gets their guard up. Raise their guard and you might as well be handing out flowers to promote the church of lunar consciousness (I hope someone get's that reference).

What I'm getting at is the creation of some form of passive promotion for tiki. Make a quick online info/teaser card that we could all print out and leave at local coffee shops, restaurants, etc. The info card could lead them to a general tiki info site that would offer links to TC and maybe other sites.

So far, parties seem to be the most effective at introducing the concept, so maybe we TC'ers can adopt our very own Host A Luau Day that we carry out on a national level. Some may view this as a little intense. I'm just brainstorming.