Post #2542 by Tiki Chris on Fri, Jun 21, 2002 3:50 AM

On 2002-06-21 03:14, Tiki Chris wrote:
South London Pacific is a new (opened w/in the past 6 months) & seems to be a relative success.

i just want to add that i'm not too sure about whether or not slp will achieve any sort of long term success. scenes are always such fickle matters. the only other tiki bar in london is trader vic's that has a lot going for it:

• the name;
• it's established - been there since 65;
• it's in the basement of the hilton on park lane;
• caters to everybody (that can afford it).

woofmutt brought up some very good points, but i'd just like to add that some form of customer group targeting is a good idea. maybe, sort of like what lucasfilms does w/ the star wars movies, set out to attract every boy in his early teens w/in x number of miles to your novelty restaurant. if you can get the child to come in, then mom & dad come too & maybe even little sister. & if the kids have a good time, they'll want to take something commemerative home w/ them.