Post #306612 by PremEx on Tue, May 15, 2007 8:03 PM

On 2007-05-15 18:54, christiki295 wrote:
Yes, it is true. I had no idea that the Alladin is now Planet Hollywood.

Well...it is and it isn't. It's actually a Starwood hotel now (they operate Sheraton, Westin, St. Regis, Luxury Collection, W Hotels, Four Points, aLoft brands) and this newly re-flagged hotel now operates and is managed as a Sheraton hotel, within an ownership and licensing partnership with Planet Hollywood.

It has already been re-flagged as the "Planet Hollywood Hotel & Casino - A Sheraton Hotel" See:

http://www.starwoodhotels.com/preferredguest/property/overview/index.html?propertyID=1514

The deal was actually put together and announced back in 2004, and they've been slowly remodeling and converting the old Aladdin since then. Here's the old Press Release from 2004:

http://phx.corporate-ir.net/phoenix.zhtml?c=78669&p=irol-newsArticle&ID=609115

Last I heard, Trader Vic's had an option on a lease in the "Desert Passage" mall that was adjacent to the Planet Hollywood Sheraton. If that's still the case, "connected to" might be a better term than "inside" the Planet Hollywood Sheraton.

I'm a happy camper with all this, as I happen to be a Starwood Platinum...highest level of their frequent stay program...which gives me complimentary suite upgrades and other VIP perks at Starwood properties worldwide. So the thought of this particular hotel with a new Trader Vic's in it or connected to it...makes me very happy, and will give me the perfect excuse to stay there. :)

[ Edited by: PremEx 2007-05-15 20:04 ]