Little lost Tiki's Art Chronicles and Stuffs! Page 70!A brief Return,BUT! Some new pieces to Delight YOU!!! - Other Crafts

H hewey Tiki Socialite Sydney, Australia Joined: Sep 14, 2004 Posts: 4283	H hewey Posted posted on Sun, May 20, 2007 8:19 PM Hewey: Spent from 89-2002 designing tees and trunk/woven shirt prints whilst in the surf industry...I still have a friend who reps and sells prints(Hawaiian/etc.) from a whole pool of artists,but haven't really had time to work any....I used to dream of being able to work for Mambo,they've got the best Hawaiian shirt prints-hilarious! Not any more mate :( After the Sydney Olympics in 2000, Mambo’s “loud shirt” range gained acceptance with the middle aged folk of Australia (Mambo supplied athletes casual uniforms, and uniforms for the ceremonies). Naturally the youth skate/surf market would no longer touch it (which is where Mambo was originally targeted). Mambo called in some gun market research firm, who told them they were no longer cool in the eyes of the youth. So despite the loud shirts being their best selling range at the time, they pulled the plug on them on them lest the cashed up kiddies see them as ‘uncool’. Now Mambo is just the same as any other big surf/skate brand like Ripcurl, Billabong etc. fashionable, but none of the social satire that used to distinguish them from the pack. RIP loud shirts :( On a brighter note, that mug is awesome, and the commission series looks like it’s coming along great too! :D

Hewey:
Spent from 89-2002 designing tees and trunk/woven shirt prints whilst in the surf industry...I still have a friend who reps and sells prints(Hawaiian/etc.) from a whole pool of artists,but haven't really had time to work any....I used to dream of being able to work for Mambo,they've got the best Hawaiian shirt prints-hilarious!

Not any more mate :( After the Sydney Olympics in 2000, Mambo’s “loud shirt” range gained acceptance with the middle aged folk of Australia (Mambo supplied athletes casual uniforms, and uniforms for the ceremonies). Naturally the youth skate/surf market would no longer touch it (which is where Mambo was originally targeted). Mambo called in some gun market research firm, who told them they were no longer cool in the eyes of the youth. So despite the loud shirts being their best selling range at the time, they pulled the plug on them on them lest the cashed up kiddies see them as ‘uncool’. Now Mambo is just the same as any other big surf/skate brand like Ripcurl, Billabong etc. fashionable, but none of the social satire that used to distinguish them from the pack. RIP loud shirts :(

On a brighter note, that mug is awesome, and the commission series looks like it’s coming along great too! :D

Post #307770 by hewey on Sun, May 20, 2007 8:19 PM