Post #339373 by Thomas on Fri, Oct 19, 2007 11:57 AM

I stared at my screen for a few minutes thinking about alternate wording, like "tiki(?)" or "suggestive of tiki," etc., but decided to just let it fly.

I'll bet if a sampling of the target audience (basically, Americans, I assume) were polled and asked to give a one-word definition of that image, the most common word would be "tiki." And I'm sure that the makers of the ad knew this.