Post #350544 by cheekytiki on Thu, Dec 20, 2007 6:44 AM

On 2007-12-19 08:25, Rob Roy wrote:

On 2007-12-18 16:58, Ojaitimo wrote:
I understand what you do as a drink coach, I meant how do you explain being a drink coach for Bacardi, theres no mention of vodka and what the hell is Alcopop? I cry for you Havanna.

Alcopop is a term often used to describe flavored alcoholic beverages including (i) a malt beverage to which various fruit juices or other flavorings have been added, (ii) a beverage containing wine to which ingredients such as fruit juice or other flavorings have been added, or(iii)a beverage containing distilled alcohol and added ingredients such as fruit juices or other flavorings. [1] Other terms include FAB (Flavored Alcoholic Beverage), FMB (Flavored Malt Beverage), PPS (Pre-Packaged Spirit or Premium Packaged Spirits), RTD (Ready To Drink - NZ), Pre-Mixed Drink, malternative, alcoholic lemonade, alcoholic cola, and flavored beer.

Bacardi Breezer was one of the first alcopops or RTDs to be produced and has been probably Bacardis largest selling line for the last 15 years. The idea was to make
a drink for young girls that would revolutionize the Spirit/mixer market, which it did and took off hugely here in the UK. Unfortunately It was also amassive hit with those under the legal drinking age too.
I hate to say, but I worked on the original concept and design for Bacardi and helped developed the Breezer Brand line.
This was obviously before i developed a taste for real rum