Post #352857 by christiki295 on Thu, Jan 3, 2008 9:27 PM

On 2008-01-03 10:46, martiki wrote:
TV SF was not a franchise location. It was partly owned by the Corporation, and had a large number of investors to help foot the bill.

TV SF required an enormous investment in the remodel, for both seismic upgrades and ADA requirements. It was a HUGE space, with a very expensive 50 year lease. It virtually mandated that the restaurant be an enormous success to just break even.

. . . Tough location: difficult to see from the street, but hopes to attract Opera/Symphony crowd (right age/demographic) were undermined but better dining options in the same area (Jardiniere, Absinthe, etc.). . .

Way to break it down, Martiki.
With all of those problems, the fate of SF TV seemed doomed before the doors even opened.

It seems a poor marketing strategy to go after the opera/symphony crew for many reasons, possibly the most obvious is that such performances normally begin and go through the traditional dinner hour.