Post #360010 by cheeky half on Fri, Feb 8, 2008 5:49 AM

This is the translated copy that accompanies the article:

"Emirates advertising installations at the airport

Saatchi & Saatchi has for the Emirates' chauffeur service "at Frankfurt Airport (Terminal 1 parking garage; series 711 and the starting number) in October an installation of 2 aircraft bogies. Exactly where the majority of passengers shortly before their departure still looking for a parking space quickly, they are using a 5m high chassis to the chauffeur service for Emirates passengers out of the gate early as they could be. For all those who have not discovered installation, there is at the exit a second chance.

Also Munich airport was in the context of communication more involved. From October to December, the modules on B, C and D of the baggage claim area three each 2m high "Moai" figures on Emirates attention. The figures of Easter Island refer to the special service for fair visitors to a fair take additional 15kg free.

"The airport is for us an important touch point in communicating with our consumers," said Petra rims, management supervisor at S & S, "and we will support this point of contact in the future active use to get our passengers on the spot on Emirates attention."

The media planning for both measures was by Zenith Media, Dusseldorf."

Google 'aint perfect in the translation department but the gist of it seems to be that this was an advertising gimmick to promote an extra baggage allowance.

Nice idea....

ch