Post #43367 by thejab on Thu, Jul 17, 2003 11:44 AM

On 2003-07-17 05:47, tikifish wrote:
Don't do market research! aaaahhhhhhh!
If you thought those of us in advertising have sold our souls to the devil, market research people have not only sold their souls, they have asked a focus group which way they should sell them, what colour they should be, and if their souls would be more saleable a new and improved lemon scent.

But thanks to the market researchers I get called a couple times a year to be in a focus group. One time I got $200 for 2 hours!

Don't think of it as selling your soul. Think of it like "there's a sucker born every minute" and "a fool and his money are soon parted". If people spend their hard earned money on something because your advertising told them too because it will make them more sexy or whatever, I say more power to you and I hope you get rich from it!