Post #433878 by Tipsy McStagger on Thu, Feb 12, 2009 4:49 PM

nice work as always, but i don't like the layout of the type......i would like to see the words taboo and tiki a little larger so that they fill in the sides next to the tiki alittle more.....also, the word exotic looks small and lost floatin around.....perhaps it too should be vertical and on the neck of the bottle, so it reads top to bottom....when marketing a brand it seems that what you are selling should be the largest focal point, in this case, it's the name taboo tiki....but you have made the tiki drawing himself the largest element on the bottle and marginalized the actual product identity by making the name smaller along the sides......i guess in a nutshell - tiki smaller, words bigger.....and where the hell is your name on this??? that too is the purpose and a big selling point of this rum. If i'm buying von franco's rum, i wanna know it!!....say it loud my friend!!

..also, think about marketing in terms of the tiki idol you choose to represent the brand.....down the line you may want to make necklaces, tiki mugs and what not as incentives or give aways..having a cool looking tiki that looks unique will help you sell them.......i know your work and know you can draw a really mean bad ass tiki to be representative of your brand.....this one isn't quite up to snuff for me....it's not bad, but knowing your work for as many years it doesn't feel to me to be as strong an image as i think it should be....

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[ Edited by: Tipsy McStagger 2009-02-12 17:05 ]