Beyond Tiki, Bilge, and Test / Beyond Tiki / Tropicana Orange Juice Sales Drop 20% after redesign
Post #444618 by tiki moon on Fri, Apr 3, 2009 10:56 AM
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tiki moon
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Fri, Apr 3, 2009 10:56 AM
Tropicana redesigned its orange juice cartons to be, I think, colder, and less 'tropical.' Consumers voted against the redesign with a 20% drop in sales. |