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Beyond Tiki, Bilge, and Test / Beyond Tiki / Tropicana Orange Juice Sales Drop 20% after redesign

Post #444635 by TikiMango on Fri, Apr 3, 2009 12:48 PM

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I posted about this on my blog back on February 25th when I first heard of their terrible redesign. I think it's funny that their sales have dropped $33 million, since the redesign cost them $35 million. I wouldn't call the redesign "cold and less tropical", its just plain generic.