Post #452479 by Bongo Bungalow on Fri, May 8, 2009 3:31 AM

Carbonated beverages (soda pop) volume is on the decline in the states. Both coca-Cola and Pepsi are attempting to activate sales through brand extensions like this. The extensions may not last long, but they are trying to keep people from switching to the water varieties. (And then also, they are buying up the water and juice brands also.)