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Tiki Central / Tiki Drinks and Food / Seven Tiki Rum from Fiji via Australia

Post #458454 by chiwito on Tue, Jun 2, 2009 9:05 PM

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On 2009-06-02 15:19, swizzle wrote:
Sorry to burst everyones bubble,but i asked one of my bartender friends the other day about what was going on with the Seven Tiki rum as i haven't seen it available yet myself,and was told that the reason Bacardi bought the rights to it,is so that they could stop production on it as they do not want another white rum competeing against their own brand.

Maybe, but they have promoted it some since introducing it in the UK last October. Also, I don't think they really acquired Seven Tiki on purpose. They bought the company that makes it primarily to get their flagship brand [and the name of the company] 42 below.