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Tiki Central / Locating Tiki / The Outrigger (Trader Vic's), Seattle, WA (restaurant)

Post #487573 by bigbrotiki on Sun, Oct 11, 2009 3:58 PM

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Unfortunately this classic postcard got mangled on Page 110 of Tiki Modern, but you can find it analyzed here:

http://www.tikicentral.com/viewtopic.php?topic=4194&forum=1

and more info here:

http://www.tikicentral.com/viewtopic.php?topic=68&forum=1&vpost=436

But back to the Seattle OUTRIGGER:

Looking at this and the material above it becomes clear how Trader Vic's tried to brand the Polynesian outrigger canoe as a logo for the franchise --and how it clearly was a Pre-Tiki concept: A Polynesian outrigger was used over the entrance, in the bar, and on matchbooks and menus.

[ Edited by: bigbrotiki 2009-10-11 15:59 ]