K
Joined: Mar 27, 2002
Posts: 1506
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K
I was listening to Perez Prado's Voodoo Suite tonight and drinking a few Cuba Libre's and thought I would post the following from a tag that comes with a bottle of Ron Matusalem Platino. I really like this rum and suggest you try it in place of your usual silver.
"During Cuba's 'Golden Age', Havana was the capital of tropical fun and personal liberation. The world's most elegant men and women mingled in the chic nightclubs, cafes and bars with such famous celebrities as Ernest Hemingway, Errol Flynn, Joan Crawford, Ester Williams and George Raft, to savor exotic rum drinks and lose themselves to the sensuality of balmy nights and Latin rhythms.
The most celebrated rum of this 'Old Cuba' was Ron Matusalem, named after the Biblical Methuselah, who was said to have lived for 969 years. This name was selected to symbolize the patient aging and Old World craftsmanship used to give Ron Matusalem its exceptional quality and distintictive character.
Having migrated from Spain in 1872 to establish a distillery in Santiago de Cuba, Ron Matusalem's founders brought with them a new approach to making rum. By combining the family's secret formula they had created for distillation, with the 'Solera' ageing and blending system originally developed for the production of sherry and brandy, they were able to craft rums that were not only superior to other rums in Cuba, but were the equal in quality and refinement to the finest spirits in the world.
Soon after its introduction, Ron Matusalem became renown for its unsurpassed smoothness and depth of flavor. Earning international awards in 1881, 1904, and 1911, the brand continued to garner recognition wherever competitive tastings were held.
Unfortunately, in 1960, after having captured half the Cuban market and the lion's share of patronage in fashionable nightclubs and bars, the brand was dealt a severe blow when descendants of its founders were forced to leave the island in the wake of the Cuban Revolution.
Although Ron Matusalem's business was severely disrupted, the brand has been successfully reestablished 'in exile' because the family retained the secret formula and production process that had been the key to its success.
Today, descendants of the founders produce Ron Matusalem in the Dominican Republic where the soils, climate and quality of sugar cane, combined with the family's secret formula, enable them to match the rum that was so well regarded during 'Cuba's Golden Age'.
Enjoying this suberb rum will transport you to a bygone era, to a time of elegance and sophistication that made Havana the 'Paris of the Americas.' In the true sense, Ron Matusalem continues to be 'The Spirit of Cuba'.
Pretty good ad copy, I think. And the rum is nice too.
KG
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