Post #573270 by Rum guy on Tue, Jan 25, 2011 10:52 AM

I think the verdict is still out on this one since no one from the Ministry of Rum forums has tasted this yet. The brand owner is in Europe and they are trying to set up online stores in the US, but distribution seems to be sketchy at this point.

If this works it will be the first celebrity rum brand that has actually been successful. Fortunately, a few other celebrity rums haven't come to the market. To date only Jimmy Buffet rum is still in the market and though it's made in Jamaica, it isn't getting the best reviews from my forum members or the Parrot Head Fan Club.

In the wider spirits market, most celebrity brands have failed but there's always hope that this will be good rum at a good price. The blender has done some good work in the past but like most rum drinkers, I take a more conservative approach and prefer to base my opinions on what is in my glass.