trader vic's chicago closing....again??? - Tiki Travel

T tiki-tina Member Phoenix Joined: Sep 04, 2004 Posts: 118	T tiki-tina Posted posted on Tue, Jul 12, 2011 5:12 PM And sadly, a similar fate has now come to Trader Vic's Scottsdale, who never really embraced the tiki community, instead opting for the very fickle, and not at all loyal, 30-thousand-dollar-a-year-millionaire crowd, and sadly, you can see where that got them. To quote the aforementioned and very well written article, which could have just as easily been written about Trader Vic's Scottsdale: It's our conclusion that...Trader Vic's ultimately failed not due to the recession but because of bad management decisions, including a bewildering identity crisis and very poor marketing. The new management never seemed to reach out to the active community of hardcore tiki enthusiasts in the area...Instead they seemed hellbent on courting the...(non-tiki, fickle)crowd... Once AJ moved on from Scottsdale, it was all downhill from there :( sigh

And sadly, a similar fate has now come to Trader Vic's Scottsdale, who never really embraced the tiki community, instead opting for the very fickle, and not at all loyal, 30-thousand-dollar-a-year-millionaire crowd, and sadly, you can see where that got them.

To quote the aforementioned and very well written article, which could have just as easily been written about Trader Vic's Scottsdale:

It's our conclusion that...Trader Vic's ultimately failed not due to the recession but because of bad management decisions, including a bewildering identity crisis and very poor marketing. The new management never seemed to reach out to the active community of hardcore tiki enthusiasts in the area...Instead they seemed hellbent on courting the...(non-tiki, fickle)crowd...

Once AJ moved on from Scottsdale, it was all downhill from there :(

sigh

Post #597248 by tiki-tina on Tue, Jul 12, 2011 5:12 PM