Post #598513 by The Monitors on Wed, Jul 20, 2011 3:55 PM

Hi Folks,

I've been to Tahiti twice and the image of the wahine is super popular and constantly ripped off. But that image (wahine) is definitely from Hinano. Here's the link directly from the Hinano website and tells the story of the logotype:

"At the start of the construction of the modern brewery, which replaced the old timber buildings, place Notre Dame, Yves Martin chose the vahine as the logo and Hinano as the name for his new beer in 1955.

Pierre Heyman, Swedish painter and friend of Yves Martin, is the author of the famous vahine, firstly engraved on bottles. The first model dated from 1953. The consumers and tourists marked tendency to collect these nice bottles of Pierre Heyman's vahine. Pierre Pothier makes the first label inspired from Pierre Heyman's vahine upon Yves Martin's request.

Since then Hinano label has evolved and the last lifting was 2006."

http://www.hinano.com/html/home.php?v=ok&lang=us&a=1972