Post #649010 by Chub on Tue, Aug 21, 2012 6:00 PM

Photo from Los Angeles Public Library Collection. January 14, 1960 reads, "Walter Reade Jr., left, president of Walter Reade Inc. and chairman of board of Continental Distributing, Inc., lights exotic incense candle as Charles ("Chuck") Weiss, creator of AromaRama, holds incense burner. Occasion was luncheon at Luau Restaurant in Beverly Hills where Reade announced Los Angeles premiere of first scented motion picture, "Behind The Great Wall," Friday at Four Star Theater."