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Tiki Central / Tiki Drinks and Food / What AreYou Drinking- Right Now?

Post #703593 by Sunny&Rummy on Thu, Jan 2, 2014 6:00 AM

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On 2014-01-01 09:37, Kill Devil wrote:
Happy New Year's Tiki-ites...anyone have an idea how old this Ron Merito is? A friend picked it up at an estate sale and it's awesome all by it's lonesome

Kill Devil, I think early 1950s. A google image search turns up a lot of poster and magazine ads from the early-mid 1940s showing a "White Label" Ron Merito with the same square bottle and label design. I didn't run across a mention of the "Gold Label" product any earlier than a 1952 ad, and taking a quick look at a couple of the 1940s recipes put out by the company I only saw references to the light rum. By the early 1960s the ads are depicting different label art and possible a move to round bottles so I would think your bottle predates that.

Cool find! Glad the contents are tasty!