Does spiced rum get an unfair shake? - Tiki Drinks and Food

S swizzle Tiki Socialite Melbourne,Australia Joined: Jun 03, 2007 Posts: 1449	S swizzle Posted posted on Sun, Jan 12, 2014 2:15 AM The Kraken did actually change the recipe for the Australian market (you can blame me/us). We have a ridiculous law here where all rums must be aged for a minimum of two years to be called a rum. Otherwise it needs to be labeled as something else e.g. Sugar Cane Flavoured Spirit. As The Kraken didn't have any rums in it that were over two years old, and obviously being a new brand who wanted to get there product out into as many markets as possible, they tinkered with the formula adding an aged rum to qualify for the requirements the Australian Liquor Industry demands and they were so happy with what they came up with that they changed the recipe worldwide.

The Kraken did actually change the recipe for the Australian market (you can blame me/us). We have a ridiculous law here where all rums must be aged for a minimum of two years to be called a rum. Otherwise it needs to be labeled as something else e.g. Sugar Cane Flavoured Spirit. As The Kraken didn't have any rums in it that were over two years old, and obviously being a new brand who wanted to get there product out into as many markets as possible, they tinkered with the formula adding an aged rum to qualify for the requirements the Australian Liquor Industry demands and they were so happy with what they came up with that they changed the recipe worldwide.

Post #704339 by swizzle on Sun, Jan 12, 2014 2:15 AM