Trader Vic’s London Closing - General Tiki

M MrFab Tiki Socialite Van Nuys, CA Joined: Oct 14, 2004 Posts: 177	M MrFab Posted posted on Thu, Dec 15, 2022 9:26 PM Nice article from Frommers: https://www.frommers.com/blogs/arthur-frommer-online/blog_posts/hilton-to-evict-global-tiki-icon-trader-vic-s-london-on-dec-31 At least I visited the now-defunct Beverly Hills one, and the downtown LA one (which lasted a mere 5 years.) Good point on corporate short-sightedness: “…given the global resurgence of tiki's popularity—even the infamously profit-obsessed Disney Parks added two "Trader Sam's" tiki bars to its U.S. resorts in 2011 and 2015, and they're always packed—you'd think that the accomplished marketers at Hilton would know how to leverage Trader Vic's powerful reputation to tap into the boom.” Basically: the bean-counters don’t get that tiki bars can be a “destination” business that will draw travelers from all over, not just Hilton patrons who want to grab a bite and a drink before bed.

Nice article from Frommers:

https://www.frommers.com/blogs/arthur-frommer-online/blog_posts/hilton-to-evict-global-tiki-icon-trader-vic-s-london-on-dec-31

At least I visited the now-defunct Beverly Hills one, and the downtown LA one (which lasted a mere 5 years.)

Good point on corporate short-sightedness:

“…given the global resurgence of tiki's popularity—even the infamously profit-obsessed Disney Parks added two "Trader Sam's" tiki bars to its U.S. resorts in 2011 and 2015, and they're always packed—you'd think that the accomplished marketers at Hilton would know how to leverage Trader Vic's powerful reputation to tap into the boom.”

Basically: the bean-counters don’t get that tiki bars can be a “destination” business that will draw travelers from all over, not just Hilton patrons who want to grab a bite and a drink before bed.

Post #806910 by MrFab on Thu, Dec 15, 2022 9:26 PM