Tiki Central / General Tiki
Honda Fit -- tiki (?) imagery in marketing of car
Pages: 1 7 replies
T
Thomas
Posted
posted
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Thu, Oct 18, 2007 11:23 PM
This ad for Honda's compact car, the "Fit," draws very heavily and obviously on tiki imagery: http://automobiles.honda.com/fit/ Edited to change title, adding "(?)" [ Edited by: Thomas 2007-10-19 12:04 ] |
JD
Johnny Dollar
Posted
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Fri, Oct 19, 2007 5:59 AM
car names these days suck. fit |
S
shampoovta
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Fri, Oct 19, 2007 6:39 AM
My brother got the Fit. It is a cool little car, I don't know how Tiki it is? |
BK
Basement Kahuna
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Fri, Oct 19, 2007 10:28 AM
That's actually a stylized Samurai image. Looks like the front seal of an ancient Japanese helmet. But not tiki. |
T
TikiLaLe
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posted
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Fri, Oct 19, 2007 11:44 AM
'Tiki' is in the eye of the drunken beholder !!!! |
T
Thomas
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Fri, Oct 19, 2007 11:57 AM
I stared at my screen for a few minutes thinking about alternate wording, like "tiki(?)" or "suggestive of tiki," etc., but decided to just let it fly. I'll bet if a sampling of the target audience (basically, Americans, I assume) were polled and asked to give a one-word definition of that image, the most common word would be "tiki." And I'm sure that the makers of the ad knew this. |
T
Thomas
Posted
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Fri, Oct 19, 2007 12:29 PM
** None of which is meant as a disputation of your point. I think you're spot-on in terms of derivation, which in fact makes me a bit embarrassed about having used words like "obvious" and "overt" in the first place. It's those posts one makes right before bed that tend to need modifying the next morning. |
BK
Basement Kahuna
Posted
posted
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Sun, Oct 21, 2007 9:55 PM
Nah, no sweat, man...I could see where it could be mistaken. Aloha...BK |
Pages: 1 7 replies