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Trader Vic's magazine ads from the 70s

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M moondoggie Tiki Centralite England Joined: Mar 16, 2009 Posts: 32	M moondoggie Posted posted on Sat, May 3, 2014 12:20 PM Came across these ads from the 70s in a semi-random search. There were more listed but were not available for free. These range from 1970 to 1979 and appeared in New York, Ski and Texas Monthly magazines: The lack of 'tiki-ness' in all but the first amuses me. I particularly like the Plaza Restaurants item - "easy to take lunches except Sunday."
T tikigreg Tiki Socialite ClubTiki Joined: Mar 24, 2002 Posts: 1301	T tikigreg Posted posted on Sat, May 3, 2014 1:50 PM Gotta love those 70s fonts!
T tikigreg Tiki Socialite ClubTiki Joined: Mar 24, 2002 Posts: 1301	T tikigreg Posted posted on Sat, May 3, 2014 1:53 PM I blame it all on Peter Max.
P PabTiki Member In Los Angeles, from New Orleans Joined: May 01, 2014 Posts: 55	P PabTiki Posted posted on Sat, May 3, 2014 2:57 PM What is hot rum "batter?"
M moondoggie Tiki Centralite England Joined: Mar 16, 2009 Posts: 32	M moondoggie Posted posted on Sat, May 3, 2014 3:00 PM Must admit, Greg - had to google Peter Max. These fonts seem quite tame in comparison to some of that stuff! Found another from 1980: Also, another thread about a Tiki Ski Weekend in 1964 which led me to this information: "For years, the social highlight of the year was the end-of-the-ski-season Tiki Race hosted by "Trader Vic" Bergeron. Outfitted in grass skirts, leis and sarongs, skiers slalomed around artificial palm trees to the bottom of the hill, where a dugout canoe was filled with mai tais. Winners got a carved wooden tiki. Trader Vic's Tiki International, as it came to be called, ended in 1975, but it has recently been revived -- in a less boozy form -- as a benefit for Sugar Bowl's ski team." (source) Who would've thought?
M moondoggie Tiki Centralite England Joined: Mar 16, 2009 Posts: 32	M moondoggie Posted posted on Sat, May 3, 2014 3:05 PM Had to google that too, Pabtiki! Apparently the batter is a mix of ingredients (sugar, butter, icecream, spices) that you mix with rum and boiling water to make a Hot Buttered Rum (which I know they sell at Trader Vic's).
P PabTiki Member In Los Angeles, from New Orleans Joined: May 01, 2014 Posts: 55	P PabTiki Posted posted on Sat, May 3, 2014 3:11 PM Ooh, let's bring it back!! Cool mug collection on Ooga, Moondoggle! On 2014-05-03 15:05, moondoggie wrote: Had to google that too, Pabtiki! Apparently the batter is a mix of ingredients (sugar, butter, icecream, spices) that you mix with rum and boiling water to make a Hot Buttered Rum (which I know they sell at Trader Vic's).
M moondoggie Tiki Centralite England Joined: Mar 16, 2009 Posts: 32	M moondoggie Posted posted on Sat, May 3, 2014 3:25 PM Thankyou! It's a start. And your 'cruddy music' definitely is NOT - I really like it. Nice work :)
P PabTiki Member In Los Angeles, from New Orleans Joined: May 01, 2014 Posts: 55	P PabTiki Posted posted on Sat, May 3, 2014 3:32 PM Aw thanks much; very kind!
T TropicDrinkBoy Member Joined: Feb 27, 2011 Posts: 277	T TropicDrinkBoy Posted posted on Sun, May 4, 2014 12:56 PM Great finds Moondoggie! Great to archive those 70's era Plaza Trader Vic's ads here and I'm also glad to learn about the Trader Vic's end-of-season downhill tiki ski race. They went to great lengths to promote their Hot Buttered Rum and Tom and Jerry mixes.

Pages: 1 9 replies