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Tiki Central / Tiki Music / On the Rocks, XM Radio, and Don Tiki

Post #106645 by dcrisis on Fri, Aug 6, 2004 10:50 AM

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D

I've worked with XM before. I was talent for one of their launch stations before the company I worked for left the broadcasting business.

It's an interesting problem. They need to maximize their profit potential while presenting 100 channels in the same market. So the equation comes down to this: make it as cheap as possible, first. Then, maximize to use of available streams for maximum subscription. Variety just isn't in the formula anymore. The promise of satellite radio just isn't going to be delivered and doesn't stand out much from terrestrial radio. I've never been that big a fan of Sirius, but if they figure out the nature of the satellite radio "beast" their chances are much better than I originally thought.

It's a new medium and everyone is still learning how to use it. There are no models to follow so programmers are going to make mistakes like this until they can see the trends.

DC