reef tiki bar - update november 2004 - General Tiki

C CaseyJPS Member Palm Springs Joined: May 14, 2003 Posts: 184	C CaseyJPS Posted posted on Thu, Aug 12, 2004 5:49 PM Aloha! It's time for us to move forward with the operation, marketing, and promotion of The REEF, at the Caliente tropics Resort. We currently have two, part-time staff members who "operate" the bar on Fridays, Saturdays, and some Sundays. Here's the direction we're heading: Thursday evenings Friday evenings Saturday late morning, afternoon, evenings Sunday late morning, afternoon, evenings Monday evenings Special Events Meetings and Receptions General responsibilities: Open / Close Staffing Scheduling Payroll Ordering Maintain Inventory Controls Develop Standards and Training Develop & Assist w/Promotion and Marketing Financial Reporting The REEF is a very sellable product at this point. Completely refurbished, new sound system, infamous local history, poolside, restaurant-adjacent. Indoor and outdoor seating. It suffers from a lack of consistent attention, primarily because we are not food and beverage operators. I have some experience, but not the time to take-on a new-business learning curve as the hotel still requires virtually every hour of my day. This is not going to change until the business has and/or can afford a dedicated, PROFESSIONAL, assistant manager. That said, if not a professional operator, a full-time assistant manager with some food and beverage management background could be ideal. He or she would work both sides of the operation (rooms and beverage). A professional operator would probably take a percentage cut after acheiving a base monthly revenue figure. On a very positive note, we have a tight relationship with a very goal-oriented Public Relations firm that currently works on retainer, and is always available. We've tried this before on T.C. and got some decent responses. However, WE were not ready to jump into the pool. Mahalo! PLEASE CONTACT BY EMAIL: Casey Jones, Island Manager Caliente tropics Resort 411 East Palm Canyon Drive Palm Springs, CA 92264-8805 [email protected] [ Edited by: CaseyJPS on 2004-08-12 17:56 ] [ Edited by: CaseyJPS on 2004-11-17 19:11 ]

Aloha!

It's time for us to move forward with the operation, marketing, and promotion of The REEF, at the Caliente tropics Resort.

We currently have two, part-time staff members who "operate" the bar on Fridays, Saturdays, and some Sundays. Here's the direction we're heading:

Thursday evenings
Friday evenings
Saturday late morning, afternoon, evenings
Sunday late morning, afternoon, evenings
Monday evenings
Special Events
Meetings and Receptions

General responsibilities:
Open / Close
Staffing
Scheduling
Payroll
Ordering
Maintain Inventory Controls
Develop Standards and Training
Develop & Assist w/Promotion and Marketing
Financial Reporting

The REEF is a very sellable product at this point. Completely refurbished, new sound system, infamous local history, poolside, restaurant-adjacent. Indoor and outdoor seating.

It suffers from a lack of consistent attention, primarily because we are not food and beverage operators. I have some experience, but not the time to take-on a new-business learning curve as the hotel still requires virtually every hour of my day. This is not going to change until the business has and/or can afford a dedicated, PROFESSIONAL, assistant manager.

That said, if not a professional operator, a full-time assistant manager with some food and beverage management background could be ideal. He or she would work both sides of the operation (rooms and beverage).

A professional operator would probably take a percentage cut after acheiving a base monthly revenue figure.

On a very positive note, we have a tight relationship with a very goal-oriented Public Relations firm that currently works on retainer, and is always available.

We've tried this before on T.C. and got some decent responses. However, WE were not ready to jump into the pool.

Mahalo!

PLEASE CONTACT BY EMAIL:
Casey Jones, Island Manager
Caliente tropics Resort
411 East Palm Canyon Drive
Palm Springs, CA 92264-8805
[email protected]

[ Edited by: CaseyJPS on 2004-08-12 17:56 ]

[ Edited by: CaseyJPS on 2004-11-17 19:11 ]

Post #108066 by CaseyJPS on Thu, Aug 12, 2004 5:49 PM