New Don the Beachcomber opening in Hawaii? Photos - General Tiki

B bigbrotiki Tiki Socialite Tiki Island, above the Silverlake Joined: Mar 25, 2002 Posts: 11621	B bigbrotiki Posted posted on Wed, Dec 1, 2004 1:57 PM ...and they are planning to open another one at the Royal Kona Resort in Kona. They do have my book. Tiki agents are on the ball who were important contributors to the BOT. We all are hoping that this classic name brand will be resurrected with the authenticity it deserves: Any corporation today knows the value of "branding". Established brand names are traded for top dollar, because many attempts at introducing new brands fail to catch on. To have a logo like the classic driftwood ensignia of Don The Beachcomber that has been lodged into the psyche of several generations is an invaluable bonus for the restaurant. The decor will hopefully be provided by people that are in-the-know about Tiki style, like Oceanic Arts, who outfitted the original Beachcombers. To bring in outsiders who might have seen the Book of Tiki but have no experience with the style is a lucky number game. I often am surprised that DESPITE my book being such a clear esthetic guide and people professing their love for it, the results of their interpretation leave much to be desired. It is weird, people acknowledge the return of the Tiki trend, and that my book blew it wide open, but then they say "Yeah, but we do it in a NEW, IMPROVED way. Why!? People love the Book of Tiki BECAUSE of the "old" style it shows on every page, THAT is what they are looking for again, very simple, not some updated version. [ Edited by: bigbrotiki on 2004-12-01 22:43 ]

...and they are planning to open another one at the Royal Kona Resort in Kona. They do have my book.

Tiki agents are on the ball who were important contributors to the BOT. We all are hoping that this classic name brand will be resurrected with the authenticity it deserves:

Any corporation today knows the value of "branding". Established brand names are traded for top dollar, because many attempts at introducing new brands fail to catch on. To have a logo like the classic driftwood ensignia of Don The Beachcomber that has been lodged into the psyche of several generations is an invaluable bonus for the restaurant.

The decor will hopefully be provided by people that are in-the-know about Tiki style, like Oceanic Arts, who outfitted the original Beachcombers. To bring in outsiders who might have seen the Book of Tiki but have no experience with the style is a lucky number game. I often am surprised that DESPITE my book being such a clear esthetic guide and people professing their love for it, the results of their interpretation leave much to be desired.

It is weird, people acknowledge the return of the Tiki trend, and that my book blew it wide open, but then they say "Yeah, but we do it in a NEW, IMPROVED way. Why!? People love the Book of Tiki BECAUSE of the "old" style it shows on every page, THAT is what they are looking for again, very simple, not some updated version.

[ Edited by: bigbrotiki on 2004-12-01 22:43 ]

Post #128291 by bigbrotiki on Wed, Dec 1, 2004 1:57 PM