Tiki Central / Tiki Drinks and Food / Recipe: Trader Vic's Kava Bowl recipe
Post #131946 by JerseyRED on Mon, Dec 20, 2004 11:18 AM
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Mon, Dec 20, 2004 11:18 AM
Angostura will reply but it seems to take some time. Previous post: Here is a reply I received from Angostura when asked if the label was made to protect the product from light: Thank you very much for your inquiry! There are many ‘myths’ and stories that surround the curious label on the Angostura® aromatic bitters bottle. One of these stories is that the two brothers Siegert (sons of the founder Dr. J.G.B Siegert) were commissioned to do the packaging for the bitters: one was to get the bottle, one to get the label. Each one went to buy what they were told to and when they met back up it turned out that the label was too big for the bottle but because they were under time constraints to bottle the product they just went with the oversized label. It is also said that this label has won an award in the UK for ‘world’s worst label’. In actuality, you are correct and the label is that large to keep out the light so the bitters doesn’t change colour. As this is such a trademark of the brand by now and everyone recognizes it by its oversized label we certainly do no anticipate any change in the packaging. I hope I have answered your question and for your information, we will be launching an Angostura bitters website (www.angosturabitters.com) in the next month where you will find recipes (both cocktail and cooking), events, and historical information on Angostura bitters. So watch this space! Thanks for your inquiry, Regards, And so ends the mystery... Rich |