Most bizarre music/commerical pairings? - Beyond Tiki

K Kono Member Orlando Joined: Oct 08, 2003 Posts: 1266	K Kono Posted posted on Sun, Mar 27, 2005 5:32 PM Reading this thread today for the first time, my initial thought is you guys sure watch A LOT OF TV! Seriously, I don't know 25% of the commercials you all are referring to and I'm not even one of those anti-TV people like Bong. When I do hear a commercial with good music, I just figure that the ad company has someone cool on the payroll that just wants to inject a little taste and goodness into their work. Expose an unknown artist to the masses, that sort of thing. As far as who's a whore and who's not, 99% of you all have sold out to "The Man," why hold the heros of your youth to higher standards than you hold yourself? You know that your priorities today are not the same as they were 5, 10, 20 years ago. Neither are Eric Clapton's or Iggy Pop's. To want your heros to be perpetual rebellious teenagers while you grow up, get a job and buy a house is a bit selfish. But that's OK, I know how you feel. I too get a jolt when I hear a favorite non-mainstream song used for a TV ad. Not so oddly enough, whether or not I have indignation about the song/product pairing is highly correlated to how I feel about the product. The "Lust for Life" cruise commercial is a good example. I don't go on cruises, so I was like WTF is this? But I just figured that someone cool worked on the ad. The opposite would be when Mountain Dew came out with a television commercial a couple of years ago that used the Supersuckers' "Four Stroke." I loved that ad but then again I was drinking a lot of Mountain Dew at the time. Had Prudential Insurance used the same music I'd have probably hated it but who knows? I've got enough real life things to worry about to care about TV ads. I hear that Smith and Wesson have licensed Fugazi's "Repeater" to use with a series of TV ads in South America and former Soviet republics in Eastern Europe. :wink:

Reading this thread today for the first time, my initial thought is you guys sure watch A LOT OF TV! Seriously, I don't know 25% of the commercials you all are referring to and I'm not even one of those anti-TV people like Bong.

When I do hear a commercial with good music, I just figure that the ad company has someone cool on the payroll that just wants to inject a little taste and goodness into their work. Expose an unknown artist to the masses, that sort of thing.

As far as who's a whore and who's not, 99% of you all have sold out to "The Man," why hold the heros of your youth to higher standards than you hold yourself? You know that your priorities today are not the same as they were 5, 10, 20 years ago. Neither are Eric Clapton's or Iggy Pop's. To want your heros to be perpetual rebellious teenagers while you grow up, get a job and buy a house is a bit selfish.

But that's OK, I know how you feel. I too get a jolt when I hear a favorite non-mainstream song used for a TV ad. Not so oddly enough, whether or not I have indignation about the song/product pairing is highly correlated to how I feel about the product. The "Lust for Life" cruise commercial is a good example. I don't go on cruises, so I was like WTF is this? But I just figured that someone cool worked on the ad. The opposite would be when Mountain Dew came out with a television commercial a couple of years ago that used the Supersuckers' "Four Stroke." I loved that ad but then again I was drinking a lot of Mountain Dew at the time. Had Prudential Insurance used the same music I'd have probably hated it but who knows? I've got enough real life things to worry about to care about TV ads.

I hear that Smith and Wesson have licensed Fugazi's "Repeater" to use with a series of TV ads in South America and former Soviet republics in Eastern Europe.

:wink:

Post #149558 by Kono on Sun, Mar 27, 2005 5:32 PM