Beyond Tiki, Bilge, and Test / Bilge / Names of products that you loved.
Post #152441 by Satan's Sin on Tue, Apr 12, 2005 10:53 AM
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Satan's Sin
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Tue, Apr 12, 2005 10:53 AM
By far, the product that Satan's Sin has most loved is ... ... the "bikini!" The bikini was invented in 1946 and named after the Bikini Atoll in the Marshall Islands, the site of atomic bomb testing. The inventors were two Frenchmen, Jacques Heim and Louis Reard. Of course, Heim and Reard didn't create the idea of the bikini; drawings of bikini-like suits have been found on wall paintings dating back to 1600 B.C. The modern term "bikini" for a particular bathing suit design was first used by Heim and Reard (who were, in reality, the re-inventors of the bikini). Heim was a couturier designer from Cannes, France, who had designed a very small bathing suit called the "Atome" (french for atom). He hired a skywriting plane to advertise his design by skywriting "Atome -- the world's smallest bathing suit" Three weeks later, Reard, a mechanical engineer, had another skywriting plane write "Bikini -- smaller than the smallest bathing suit in the world." (thanks, about.com) Operation Crossroads, Test Shot "Baker," Bikini Atoll, Marshall Islands ... and oddly enough, the precise same thing that goes off in my guts whenever I see one of these: For the first and last time in the history of merchandising and marketing, a product name that contains not one ounce of hyperbole! Helpless men attempt to mitigate the effect of the Raquel Welch Bikini Blast with expirimental Uglifier Goggles -- to no avail! |