Jab's Southern Tiki Road Trip - pictures added - Other Events

M martiki Official Mixologist http://www.smugglerscovesf.com Joined: Mar 29, 2002 Posts: 3059	M martiki Posted posted on Thu, Aug 18, 2005 6:31 PM Well, of course the petition isn't going to do shit. That isn't really the point. And a Brown Forman spokesperson said that the reason they lowered the proof was not taxes, but that their marketing research has shown that people increasingly prefered a "softer" taste and lower proof. So, while taxes may have been the REAL reason the proof was lowered, the reason that they cited publicly shows that they have no respect for the tradition of the brand, despite basing the marketing of the product on "tradition". So I say to hell with that. But...Woodford is awfully good.

Well, of course the petition isn't going to do shit. That isn't really the point.

And a Brown Forman spokesperson said that the reason they lowered the proof was not taxes, but that their marketing research has shown that people increasingly prefered a "softer" taste and lower proof.

So, while taxes may have been the REAL reason the proof was lowered, the reason that they cited publicly shows that they have no respect for the tradition of the brand, despite basing the marketing of the product on "tradition". So I say to hell with that.

But...Woodford is awfully good.

Post #180673 by martiki on Thu, Aug 18, 2005 6:31 PM