I picked up this little beaut in an antique mall in Los Angeles a couple years ago. It's an October 1963 promotional brochure for Hollywood Health Foods, purveyors of fine safflower oil-based products such as margarine, mayonnaise, and well, oil. It features "55 EXOTIC RECIPES Based on Traditional Island Foods" (for example: Cheese 'N Pineapple Pupus, which are chunks of pineapple, dipped in mayonnaise, and rolled in cheddar cheese and coconut -- yum!). It's also got a bunch of great, full-color photos of spreads of luau-licious delicacies, with safflower oil products strategically placed. Special bonus: "Story of Hawaiian Foods & Polyunsaturates","How to Give a Luau","Background of Hawaiian Fresh Fruits" and "Gourmet Tour to Hawaii". Partners in the brochure include the Fruit Shippers of Hawaii and Pan American World Airways.
Enjoy!
:up: 35 cents, but a bargain at any price. Check out Diamond Head in the distance!
:up: I love the artwork in this booklet. This is a great summary of the view of Hawaii in the '60s: "Hawaiian cooking is as exotic and entertaining as a Pacific cruise -- and just as American as our 50th State!"
:up: "A variety of 'Pupus' or Hawaiian hors d'oeuvres is set on sands of Waikiki Beach, to Hula accompaniment." How very elegant. And a bottle of SAF-FLOWER OIL is a must for any trip to the beach.
:up: Note that the aforementioned Cheese 'N Pineapple Pupus actually call for not just mayonnaise, but luau mayonnaise, which is described on this page as being mayonnaise mixed with pineapple juice and maraschino cherry juice, blended to a "smooth pink color." Yum!
:up: A Hukilau! With Lau Lau! Of course, made with Hollywood Health Foods 100% Saf-flower Oil Margarine.
:up: The recipes on this page actually look pretty edible. How boring... moving right along...
:up: "Be sure to have the Hawaiian music playing in the background -- maybe someone knows the hula!"
:up: Hmmm... more edible foods... let's keep moving...
:up: This could be where your mother learned her pineapple thumping technique. Has anyone actually seen canned poi at their mainland supermarket? Was that really common in the early '60s?
:up: In the '60s, it wasn't a salad without the mayonnaise. Also, note the beverages: carrot juice & sherbet, but no spirits. Bah!
:up: When visiting the local papaya farm, don't forget to bring your own box of 100% Safflower Oil Margarine!
:up: I love this whole paragraph: "With this new enthusiasm for fresh Hawaiian fruits, Island growers and shippers are working around the clock to open new volcanic jungle lands to production. New packing and shipping facilities are appearing and with expansion of jet transportation to additional islands, the mainland housewife can look forward to a most rewarding and flavorful future in the Hawaiian fresh fruit industry -- as exotic as the Polynesian islands themselves."
:up: The whole Hollywood Health Foods lineup. Thank you, Hollywood Health Foods!
