Post #25952 by Luki on Mon, Mar 10, 2003 9:43 AM

Tikifish...

What type of product (or what product specifically) is the commercial for?

Also, I'm not sure the popularity factor is necessarily an issue. That Mitsubishi commercial with the girl robot dancing in her car seat to the Dirty Vegas tune boosted sales of their CDs in a big way.

And the VW ad for the New Beetle Convertible that featured ELO's "Mr. Blue Sky" did really well, too...ELO isn't exactly in the mainstream lexicon of current pop music :)

I think the appropriateness of the song to the product and message is a lot more important than identifying with with the song "in a vacuum".

If you choose your song well based on the message you're trying to get across, people will associate the song with the product, and that's what you want.

A6

[ Edited by: A6Louie on 2003-03-10 09:44 ]

[ Edited by: A6Louie on 2003-03-10 09:44 ]