Who hasn't read The Book of Tiki? (Not a poll) - General Tiki

V vintagegirl Tiki Socialite Los Angeles Joined: Jun 12, 2002 Posts: 542	V vintagegirl Posted posted on Fri, Nov 10, 2006 9:14 PM On 2006-11-10 19:07, uncrichie wrote: Am I wrong to assume that its not being published due to lack of interest. Obviously people that come here to TC have the interest but just how many others would buy this book? Hi Uncrichie, it is not completely uncommon for a regular selling book to be out of print for a while. Part of it might be from underestimating how many copies to print on a particular edition and therefore they run out before they anticipated printing a new edition. The company puts more priority on getting its newer titles out to fulfill contracts with authors and, of course, to capitalize on any current trend. The other part of it is to increase demand for the product. (Remember Cabbage Patch dolls and Beenie Babies?) The very first book published by the company I work for is currently out of print. In fact, even when we do go to reprint it, we will be revising it partly to improve upon it and partly to make the original worth more. However, although this may be how things are run in the marketing world (and I'm sure there are experts that have this all figured out) I'm not sure I totally agree with the practice and, like Sven, I agree about our culture being fragmented and the high possibility of losing a sale simply due to our society's short attention span and obsession with immediate gratification. Which, by the way, I myself, am guilty of as I have not read the entire BOT (sorry Sven), but rather enjoy the ecstatic visual smorgasbord that it is while reading the occasional caption and paragraph here and there.

On 2006-11-10 19:07, uncrichie wrote:
Am I wrong to assume that its not being published due to lack of interest. Obviously people that come here to TC have the interest but just how many others would buy this book?

Hi Uncrichie, it is not completely uncommon for a regular selling book to be out of print for a while. Part of it might be from underestimating how many copies to print on a particular edition and therefore they run out before they anticipated printing a new edition. The company puts more priority on getting its newer titles out to fulfill contracts with authors and, of course, to capitalize on any current trend.

The other part of it is to increase demand for the product. (Remember Cabbage Patch dolls and Beenie Babies?) The very first book published by the company I work for is currently out of print. In fact, even when we do go to reprint it, we will be revising it partly to improve upon it and partly to make the original worth more.

However, although this may be how things are run in the marketing world (and I'm sure there are experts that have this all figured out) I'm not sure I totally agree with the practice and, like Sven, I agree about our culture being fragmented and the high possibility of losing a sale simply due to our society's short attention span and obsession with immediate gratification.

Which, by the way, I myself, am guilty of as I have not read the entire BOT (sorry Sven), but rather enjoy the ecstatic visual smorgasbord that it is while reading the occasional caption and paragraph here and there.

Post #265893 by vintagegirl on Fri, Nov 10, 2006 9:14 PM