H
Joined: Aug 22, 2002
Posts: 3691
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H
I found this great article from the December 6, 1968 issue of Time Magazine, titled "Edibility Gap":
http://www.time.com/time/magazine/article/0,9171,844655,00.html
I'm so glad that Time is willing to freely share this old article. Here are some excerpts:
The Hawaiian Hut in Portland, Me., offers its Special Tiki Chicken on this verbal platter: "Truly a dish fit for the gods—beyond description." But any diner could describe it easily—chicken with bean sprouts.
Here's a postcard featuring the Hawaiian Hut I found on eBay:
![](/resize.php/uploads/398/45c12ace.jpg?w=1280&h=1280&fit=max&sharp=5&s=92a3f1ce394f2ccb32242922878be960)
The most honest and sardonic sell of all is practiced by the Brookline, Mass., delicatessen of Jack & Marion's. Several of the 345 dishes on the overwhelming (25-in. by 36-in.) card carry a star to indicate "a good profit item for Jack & Marion's. Please order."
"The funny, far-out menu is a must these days," states Manhattan Restaurateur Shelly Fireman. "The majority of people who dine out are bored with each other and need something to break down the barriers. A way-out menu gives them something to talk about." Alas, the wit is insipid.
And the menu of San Francisco's Señor Pico describes one bestseller (beef stew) with this line: "It's a real son of a bitch."
Senor Pico's was/is Trader Vic's Mexican chain -- that is the inimitable Voice of Bergeron.
Punctuation is repetitive, leading to this law: The quality of food in a restaurant is in inverse proportion to the number of semicolons and exclamation marks on the menu.
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