Trader Vic's to open in VEGAS!! (Closed) - General Tiki

D Digitiki Tiki Socialite L.A. baby! Joined: Jul 22, 2004 Posts: 818	D Digitiki Posted posted on Tue, Sep 4, 2007 10:20 AM "Just inside is the restaurant, which has the least theming of any of the eateries of the brand " Did anyone read that line in the report about Vic's? The LEAST THEMING?!?!? This is just another in a series of points where Trader Vics' head cheeses don't seem to get it. Having not seen design sketches or photos of the interior to the new Vic's, I could be off base. But that one line really makes me worry. I mean, how can you create "a touchstone for all the brand" if your touchstone has "the lease theming of any of the eateries of the brand"? Tiki is all about themeing. A tiki interior should be dripping with stuff. I find it hard to believe that tikiphiles are going to flock into a minimalist dinning room and say "wow, let me get a picture of the spectacular white bare wall!"

"Just inside is the restaurant, which has the least theming of any of the eateries of the brand "

Did anyone read that line in the report about Vic's? The LEAST THEMING?!?!? This is just another in a series of points where Trader Vics' head cheeses don't seem to get it. Having not seen design sketches or photos of the interior to the new Vic's, I could be off base. But that one line really makes me worry. I mean, how can you create "a touchstone for all the brand" if your touchstone has "the lease theming of any of the eateries of the brand"? Tiki is all about themeing. A tiki interior should be dripping with stuff.

I find it hard to believe that tikiphiles are going to flock into a minimalist dinning room and say "wow, let me get a picture of the spectacular white bare wall!"

Post #330105 by Digitiki on Tue, Sep 4, 2007 10:20 AM