Tiki Central / Tiki Drinks and Food / Does spiced rum get an unfair shake?
Post #345371 by Scottes on 11/21/2007
S
Scottes
Posted
posted
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11/21/2007
From the spiced rums I've tasted, about 8 of them, I'd chalk it up to 3 things:
As to #1, much of this is because distributors need to have the rum taste good for at least 1 year on the shelf. That makes sense for such a product, since it might not sell fast enough. Next, the ATF allows something like 0.1% of the ingredients to be artificial and still have the product be called "All Natural." This is due to the 1-year-shelf-life demand, at least in part. Alas, 0.1% of an artifical flavoring can be quite powerful, so a teeny tiny bit can overwhelm any natural flavorings and end up tasting artificial. Even though it says "all natural" on the bottle. #2 is self-explanatory.
Look at all the work being done to promote Ten Cane. Moet-Hennesey is pushing this to no end, always towards the cocktail drinkers and/or bartenders. It's different, but not nearly as different as a spiced rum can be, and it's taking a huge marketing and promotion campaign to get it accepted. Just in the Boston area I've come across 3 places that have weekly Ten Cane "tastings" or "cocktail nights" just to push the stuff. And Ten Cane is easier to push than spiced rum... [ Edited by: Scottes 2007-11-21 12:40 ] |