Queer Eye for the Poly Pop Guy - General Tiki

H hewey Tiki Socialite Sydney, Australia Joined: Sep 14, 2004 Posts: 4283	H hewey Posted posted on Thu, Feb 7, 2008 6:57 PM On 2008-02-06 21:36, Chip and Andy wrote: A - the ads are in magazines that the women folk are reading because their men are off in the war. This ad would comfort them that their men are OK and are just playing around with the guys and not really in much danger. (And probably kept their motors running if you know what I mean :wink: ) Given the period these came from, and the fact it's selling towels, I'd say definitely the above. Back then men did the manly stuff, and the woman did the womanly stuff, like buying towels. And nice happy shots of troops mucking around makes the ladies feel comfortable and safe, comfortable and safe ladies are more inclined to buy things like towels. It's basic marketing.

On 2008-02-06 21:36, Chip and Andy wrote:
A - the ads are in magazines that the women folk are reading because their men are off in the war. This ad would comfort them that their men are OK and are just playing around with the guys and not really in much danger. (And probably kept their motors running if you know what I mean :wink: )

Given the period these came from, and the fact it's selling towels, I'd say definitely the above. Back then men did the manly stuff, and the woman did the womanly stuff, like buying towels. And nice happy shots of troops mucking around makes the ladies feel comfortable and safe, comfortable and safe ladies are more inclined to buy things like towels. It's basic marketing.

Post #359940 by hewey on Thu, Feb 7, 2008 6:57 PM