Post #426334 by Bongo Bungalow on Tue, Dec 30, 2008 7:21 AM

"...new ways to increase business" There are three.

1. You can increase sales by increasing the frequency that your guests visit. This is done by staying relevent to their needs and desires. Is the service perceived by the guests as THE BEST in the area? Is there enough variety in the menu to lure guests in frequently?

2. You can increase sales by increasing how much guests spend on each visit. This done by adding high profit, sometimes higher price point items to the food and drink menu. A great Mai Tai has a higher retail than a 12 oz. draft beer. (It should also provide mopre profit.) Is the service staff skilled at reading the guests and suggesting the best the menus have to offer?

3. You can increase sales by gaining new guests. You have to have something unique to offer-- a story to tell. And, you need to find ways to communicate to non-guests. This can be advertising, creating a presence at community events, etc.

So, you can see that becoming more tiki can help, so long as you know how it fits into your marketing plan. I would not ignore other areas and think that attracting tiki-philes with some decor and a few drinks would alone be enough to lead to a lasting success.