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W woofmutt Member Seattilite Telstar Joined: Mar 26, 2002 Posts: 2639	W woofmutt Posted posted on Thu, Jun 11, 2009 2:23 PM "The Spirit of Natural Adventure" If I saw this tag line associated with a rum I'd assume they were marketing the rum as organic or using the confusing "natural" in the name. That aspect would have no appeal to me. I can also see the line as an attempt to strip away many of the usual associations with rum (sweetness, pirates, fruity drinks, beach cliches). A rum for grown ups that doesn't need to be buried in pineapple juice or wear a velvet frock. "The Spirit of Natural Adventure" could be associated with believably rugged people doing adventurous things because that's who they are, they're not trying to impress anyone. They drink their rum on the rocks standing on a deck or cliff top, staring off into the middle distance contemplating their next horizon. And if they're not too good looking I wouldn't just hate them out of hand.

"The Spirit of Natural Adventure"

If I saw this tag line associated with a rum I'd assume they were marketing the rum as organic or using the confusing "natural" in the name. That aspect would have no appeal to me.

I can also see the line as an attempt to strip away many of the usual associations with rum (sweetness, pirates, fruity drinks, beach cliches). A rum for grown ups that doesn't need to be buried in pineapple juice or wear a velvet frock.

"The Spirit of Natural Adventure" could be associated with believably rugged people doing adventurous things because that's who they are, they're not trying to impress anyone.

They drink their rum on the rocks standing on a deck or cliff top, staring off into the middle distance contemplating their next horizon.

And if they're not too good looking I wouldn't just hate them out of hand.

Post #461049 by woofmutt on Thu, Jun 11, 2009 2:23 PM