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K Kikkietiki Member Hollister, CA Joined: Nov 09, 2006 Posts: 89	K Kikkietiki Posted posted on Thu, Jun 11, 2009 3:01 PM "The spirit of natural adventure." My first reaction to that phrase is that it makes me think of children, probably because children are natural adventurer's and need no props or invitation. I doubt that is what they are after with a rum campaign, so I'm sure that is not helpful. However, on that same thought, I guess "natural adventure" would be any adventure on a whim, not preplanned or regimented by a schedule, which may be what they are after with that slogan. I agree with the others about the slogan sounding a bit awkward for rum, but perhaps that is because we are across the pond and it conjures up different thoughts for us non-Brits? At any rate, the best of luck to you!

"The spirit of natural adventure." My first reaction to that phrase is that it makes me think of children, probably because children are natural adventurer's and need no props or invitation. I doubt that is what they are after with a rum campaign, so I'm sure that is not helpful.

However, on that same thought, I guess "natural adventure" would be any adventure on a whim, not preplanned or regimented by a schedule, which may be what they are after with that slogan.

I agree with the others about the slogan sounding a bit awkward for rum, but perhaps that is because we are across the pond and it conjures up different thoughts for us non-Brits? At any rate, the best of luck to you!

Post #461055 by Kikkietiki on Thu, Jun 11, 2009 3:01 PM