Post #461427 by Bongo Bungalow on Sat, Jun 13, 2009 9:21 AM

Dr. Zarkov, you raise some good points. In my position at my company, I hire and work with ad agencies. The last time I put the account up for review, I gave each prospective agency the same assignment to see how they would approach it, BUT: I paid each of them for the work. Not a whole lot, but they knew going in that they could do as little or as much work as they wanted and they would be paid X. It was also made clear, that my company would then own the ideas.

Do I pass the ethics standard? Marginally?

I'll tell you this, it was a great way to find out what working with each agency would be like. And the one I chose is doing great work for us and we've formed a close working relationship. In Katie's case she is one person, not a whole agency, so maybe it's different. But if she was told she would be paid something for her work, I think it would have been a good gesture.