Post #588525 by woofmutt on Mon, May 9, 2011 10:53 PM

"This isn't your father's/mother's/grandfather's/grandmother's ____________!"

Hey advertisers and news yackers! Just because that tag line worked once doesn't make it the go to phrase for every discussion or selling of a revamped product. It's well worn out and stupid and though it probably could still be kicked in the guts for a few more laughs it's unlikely you're capable of pulling that off.

And if you're trying to sell us something you should keep in mind what product used that line most effectively (Oldsmobile) and where that product is now (dead).

So when I hear "This isn't your father's deep penetrating cuticle relaxer!" I immediately think of Oldsmobile, a brand that never really shook off its association with the ancient past and eventually disappeared into it, and then I assume your product is similar to Oldsmobile and your time is past.