C
Joined: Jul 13, 2008
Posts: 264
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C
Update:
Oakheart does not appear to be doing much. It's been on the shelves for a week now and I haven't had to restock it even once. We've sold maybe a handful of bottles... like 3 or 4. That's pretty horrible for a brand new product with a big display and all that stuff.
I think that Captain folk are Captain folk... they know what they want and they get it. The same can be said for Jerry folk. I've been able to sway indecisive people towards the Cruzan 9 occasionally, but I can't get anyone to go for the Oakheart.
Not a good sign as we're heading into Fall. Bacardi probably should have released this towards the beginning of the summer. And, they probably should have come up with a better "cocktail" idea than "Oak and Coke".
On the plus side, since starting this job, I've turned a small army on to El Dorado 12 and have depleted our entire stock. Slowly building a minion of fine rum drinkers in the area...
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